Explanation of terminology

A

• Affiliate Marketing is equivalent to partner marketing and has ...

B

• Backlink generally nothing more than a ...
• Bit The basic unit of information in a binary ...
• Bots A bot is a program that runs on a computer 24/7, automating ...
• Byte The fundamental data unit of personal computers, a byte ...

C

• Cloaking The process by which your site can display different ...
• Counter A string of numbers used to denote how many people ...
• Crawler Synonymous with spider, this is a program that searche ...

H

• Hilltop Determines the relevance and importance of a specific web ...
• HTML Hypertext Markup Language ...

L

• Link Popularity The measure of the quantity and/or quality ...
• Link Farm A set of web pages that have been built for the ...
• Links Text or images on a Web page that a user can click ...

P

• Page Impressions The combination of one or more files presented ...
• Page Popularity A measure of the number and quality of links to ...
• PageRank The Google™ search engine uses a system for ranking ...

R

• Robots automated programs used in several online function ...

S

• SEM - Search Engine Marketing the development or redevelopm...
• Semantics the branch of semiotics, the philosophy or study of ...
• SERP SERP's or SERP stands for Search Engine Results Page ...
• Spider a program that searches the Internet and ...

T

• Toolbar The name of the strip of buttons you usually see at the ...
• Tracking automated analysis of data associated with the serving of ...
• Traffic The amount of user activity on a Web sit ...

W

• Web catalog A web page containing numerous links ...